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Growth Hacks

There are a number of ways you can take advantage of LinkedIn. Most users overlook these features and don’t maximise the platform’s full potential.

Let’s go through some growth hacks that can upgrade your LinkedIn user experience.

Exporting the e-mail addresses of your connections on LinkedIn.

STEP 1: Head to the top of the homepage and click on the “My Network” icon.

STEP 2: In the left-hand column, under “Your connections”, click “See all”.

STEP 3: On the right-hand side, you will now find “Manage synced and imported contacts” — click it.

STEP 4: On the right, under “Advanced actions”, click “Export contacts”.

STEP 5: Tick the boxes the box labelled “Connections” and hit “Request archive”.

STEP 6: Check the email inbox associated with your LinkedIn profile and confirm the request that comes through. You will receive the data around 15 minutes after confirmation.

Remember, LinkedIn is just one of the tools available to you. You can elevate and tap into other facets of your marketing strategy by reaching out to your contacts via other means. For instance, you might choose to include this contact list in your email campaign.

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Remember... ENable, GAther, GEnerate = ENGAGE.

Sending messages to anyone on LinkedIn, even without a paid account

Step 1: In the top-right-hand corner of the homepage, click the “Work” icon. Select “Groups” from the slider that appears.

Step 2: If you’re not a member of any groups yet, you can click “Discover” to view suggested groups and hit on the “Join” button to send a membership request.

Step 3: Click on “My Groups” to select a group from your membership list

Steps 4: Within the group’s page, click on the number of members.

Step 5: A list of the members of the group will populate and you can select which of its members you want to send messages to.

Note that there is a limit on the number of messages you can send out at once. While the exact amount and timeframe isn’t set in stone, a good rule of thumb is to take your time, read some info on each person’s profile and tailor your message to them. Your account may be locked if you work too quickly (i.e., if you click a profile, paste message, send and repeat). Have proper intervals so you can maximise each list’s potential and keep your account in good standing.

Auto-viewing your target audience’s profiles so they will visit you back.

Step 1: In the top-left-hand corner of the homepage, type in a keyword that you’d like to search (e.g., “managing director”) and hit Enter.

Step 2: Click on “All filters” to narrow down your search by industry, connection or location if necessary.

Step 3: Download the Dux-Soup Starter Edition Extension for free. Clicking on the Dux-Soup Icon found in the top-right-hand corner of the address bar will automate the viewing of selected LinkedIn profiles. These people will then receive a notification that you have viewed them and they will hopefully view you back.

If you have optimised your LinkedIn profile and your viewers are suitably intrigued, they may feel compelled to make the first move, automating many of your incoming connections.

Sharing a post to multiple groups on LinkedIn at the same time.

Step 1: Choose a post or article that you would like to share.

Step 2: Click on the LinkedIn share button.

Step 3: A pop-up will appear. Click the checkbox labelled “Post to groups”.

Input the names of the groups you would like to share the article with. Input the title and detail of the post and click “Share”.

There are other growth hacks available and we will go through them later in the course. For now, please feel free to post your questions if you have any!

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