Given the day and age, people no longer browse the web on just one kind of platform or device. Mobile is the fastest-growing platform for internet users, trailed by still-popular desktop computers and tablets. This is why web developers are turning to responsive web design. It is a relatively new technique whereby a website automatically resizes itself to fit different screens and orientations of devices it is viewed on.

Here are a few reasons to use responsive web design:

No Need to Build Separate Sites:

If you want your website to be accessible for users on all platforms without using responsive design, you must create separate websites from scratch for each platform. This means you will have to build separate design templates and prepare code for each individually. All this requires significant monetary investment and time. Responsive design solves this problem, and is the way forward as devices continue to evolve and diversify.

Smartphones are Becoming More Popular:

We have already seen the number of mobile internet users surpass the number of desktop users and the popularity of smartphones keeps increasing. Opting for responsive web design allows you to reach more users, especially those using a mobile device, as the user experience is controlled no matter how an individual is viewing the site.

Improved SEO Rankings:

Search engines like Google and Bing often give preference to websites that support mobile and other platforms. As a result, your SEO rankings can dramatically improve if you create your website using responsive web design. In fact, Google has expressed how efficient and credible responsive design sites usually are. An added advantage is needing to optimise only one site for SEO, rather than multiple, thereby concentrating the potency of your SEO campaigns.

Better User Experience:

Most users already use more than one device to browse the internet and an inferior user experience can harm your brand value. With responsive web design, you can control exactly how users view your site on different platforms. This can help you edit the website exactly as you want in order to give your customers a better experience.

Support on Most CMS Platforms:

Nowadays it has become essential to first make sure that the website design technique you use is supported by popular Content Management Systems. Fortunately, responsive website design is supported by Sitecore, Drupal, Sitefinity, WordPress, Kentico and other top content management systems, making it accessible to a wide user base.

Manage Only One site:
Although responsive design site maintenance may be quite complex and at times require professional expertise, it is less labour-intensive than managing multiple websites for different platforms. This means you only need to design, build and regularly update one website, saving you lots of time.

Ready for the Future:

Responsive web design is expected to become the norm in a few years, and by changing today, you are adopting technology that will serve you for a long time. With multiple platforms on the market today and more expected to arrive, responsive web design is the best solution available today.

Thus, we see that responsive web design has several benefits when compared to the conventional design on which most websites currently run. Although responsive web design may require significant investment at the start, with more and more people migrating away from the desktop, this is a decision which will pay off in the long run.

Sources:

  • http://www.marketpath.com/digital-marketing-insights/8-reasons-to-have-a-responsive-web-design-infographic
  • http://designbyhawkeye.com/

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