Google AdWords Management Services Wollongong (PPC)
What are Google Ads (AdWords) services? How do they work in Wollongong?
Google Ads, formerly AdWords, is Google’s advertising program. Google Ads uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. These ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.
Engage Online is a certified partner of Google Ads and is fully qualified and approved by Google to help you start and manage your account. Google Ads is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.
Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analysing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective PPC strategy, though, can be extremely challenging for the inexperienced user.
How it Works
Google Ads is a form of PPC advertising. PPC connects products and services with the appropriate potential buyers. In other words, if Seller A sells musical instruments in Wollongong, and Buyer B is looking to buy musical instruments from a seller in Wollongong, the PPC platform uses a complex algorithm to bring Seller A and Buyer B together. If you sell products or services, you want your audience to find you as easily as possible, no matter where they conduct their online searches.
PPC typically uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in the platform’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Google Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords
The benefit is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with PPC, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.
Paid Search Marketing
Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.
In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimise our clients’ accounts to ensure the best results possible.
Paid search marketing isn’t easy, but the results can redefine success for your business.
How We Succeed
At Engage Online, we believe that there are two key aspects to successful paid search marketing: strategy and follow-through.
For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
Once your campaigns are set up and driving results, we spend time every week testing and analysing every aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimisation and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible.