Google AdWords Management Services Illawarra (PPC)
What are Google Ads (AdWords) services? How do they work in Illawarra?
Google Ads, formerly AdWords, is Google’s advertising program. Google Ads uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. These ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.
Engage Online is a certified partner of Google Ads and is fully qualified and approved by Google to help you start and manage your account. Google Ads is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.
Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective PPC strategy, though, can be extremely challenging for the inexperienced user.
HOW IT WORKS
PPC typically uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in the platform’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Google Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords
The benefit is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with PPC, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.