+61 2 4017 0990 info@engageonline.com.au

Email Marketing Shellharbour

At Engage Online, we tightly weave our marketing services work to exceed our clients’ goals. We innovate constantly, operate transparently, and build lasting results.
email marketing company

Marketing Services (Local and National)

At Engage Online, we ensure that our clients create emails to resonate with their intended audience. We keep you out of the spam folder and give you a direct path into the hearts and minds of your customers, using our unique brand of creativity, and market insight into user preferences, behaviour, and affinity.

Email Marketing Agency Designed for you

We’re an email marketing agency in Shellharbour with an artistic soul. That means that we don’t believe in bland, boring, one-size-fits all strategies.
We work hard to understand what our customers need to interact with their clients. That means making sure your campaigns are GDPR compliant, technically sound and creatively stunning.

Once we’ve built a strategy that works alongside your brand identity, we move onto the strategy. We’ll set up a schedule based on the email frequency that suits your audience, set up goals for ROI, and begin designing a template for each message. We create a consistent look and feel that reminds your audience what you stand for, and why they should choose you with every conversation.

digital marketing company specialising in email marketinging

We are one of the best Email Marketing Agencies in ShellHarbour

Whether you do a search for “Email Marketing ShellHarbour”, “ShellHarbour Email Marketing, “ShellHarbour Email Marketing agency”, or a variety of other highly competitive terms in our industry you will find that we completely dominate our competitors at our own game. Further, you will see we are the top rated marketing agency.

 

email marketing shellharbour

We are more than an email marketing agency

Engage Online also offers a variety of vital support services: if you need a ShellHarbour SEO or PPC campaign, our team of experienced professionals offers the best possible strategies.

From a first site to full fledged e-commerce business, no one is better prepared to assist you than us.

Best Email Marketing Tips

Tip #1: Know and Understand Your Target Audience

Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. It’s the starting point of it all.

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

So how do you really go about sending the right message? What do you do to make sure your email content is relevant enough? How do you ensure your email isn’t ignored?

The answer is email list segmentation. Which allows you to divide your email list into smaller, more targeted sub-groups. Segmenting your list will let you target your consumers based on their personal preferences. It also allows you to promote your products or services in a personalised manner.

For instance, your business is selling exercise equipment. You can ask your subscribers what types of exercise equipment are they into. You will likely end up creating segmented lists for weightlifting, cardio, yoga, Pilates, etc. And depending on what they choose, they could either be on a single campaign or multiple campaigns.

Also, segmenting your email list based on their age, gender, geographical location, and buyer personas helps you send relevant emails. Which in turn improves your chances of getting a higher number of sales in the long run.

Let’s look into some more ways to segment your mailing list and improve your return on investment:

  • Survey results
  • Sending frequency
  • Purchase cycle
  • Past purchases
  • Email activity

Email marketing doesn’t have to be complicated. As long as you are able to connect with your subscribers at their interest level, and give them relevant and valuable content, you will find success with it. Email list segmentation helps you do just that. Now let’s look at the other nine email marketing tips we have for you.

Tip #2: Send Regular, Consistent Emails

Let’s face it, the last thing you want to be called is a spammer; especially when you’re trying to do legitimate email marketing. However, the fear of being accused of spam is irrational if you are sending out emails to subscribers who have willingly joined your email list. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales.

What’s more, studies show that most people check their email daily. So by sending regular emails, you are doing the right thing. You are doing what your competition is not ready to do, which is showing up.

Let’s face it, the last thing you want to be called is a spammer; especially when you’re trying to do legitimate email marketing. However, the fear of being accused of spam is irrational if you are sending out emails to subscribers who have willingly joined your email list. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales.

What’s more, studies show that most people check their email daily. So by sending regular emails, you are doing the right thing. You are doing what your competition is not ready to do, which is showing up.

Know the real definition of spamming: it is sending out email to people who you do not share a relationship with, and who have not given you the permission to email them. You are not spamming when contacting your existing subscribers. When you are building and nurturing a list of loyal subscribers who open and read all your emails, you shouldn’t have any problems sending out weekly or daily emails to your list, and getting more sales.

Tip #3: Keep Your Emails Short

Many email marketing tips you find online talk about improving the open rate of your emails, but very few discuss about keeping the attention of the reader once the email is opened. The point we’re trying to make here is, email messages that you write need to be clear and concise so that your subscribers get the message, and act on it.

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not to hard sell them, but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

One more thing that you need to keep in mind is the fact that more and more people are now accessing and reading the emails on their mobile devices. So the emails that you send out to your subscribers are more likely to be read on mobile than on a desktop. Remember, you are essentially trying to reach out to people who don’t have much time on hand. They’re busy. Which is why you will find them reading their emails when commuting from work or during a break.

Here’s how you can keep your emails short without miscommunicating:

  • Avoid beating around the bush and write as much as required to convey your message.
  • If you want to share more information right in the email, use bullet points to break your email.
  • Have one major call to action per email message rather than adding multiple ones. Based on a recent survey, having multiple CTAs only distract the reader. And doing this might lead to the readers being confused on what they should do next and eventually just deleting or leaving your email without any activity.

So take the brevity approach and try to keep your emails as concise as possible. Don’t beat around the bush when you can convey the message in a few sentences.

Tip #4: Personalise Each Email

Email marketing works great when it comes to creating a unique experience for your prospect or customer. By leveraging the power of personalisation, you can make them feel exclusive or special, which increases that chance of them doing business with you. According to email marketing company Campaign Monitor, emails that have a personalised subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalised subject line.

So if you have access to the first name of your email recipients, it makes sense to use it in the subject line and as well as in the body of the email. You can also go about asking easy and relevant questions in the email to give a personalised feel.

You can even take things a step ahead by adding your own personal details to the emails such as your name and photograph. The idea is to think outside the box.

Being a business, you should understand the importance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get.

Tip #5: Make the Most of Your Subject Line

Our list of email marketing tips would not be complete without talking about the subject line. Look at it as the main, opening headline of your email. Which is why it needs to be transparent and not shady or gimmicky. The more straightforward you are with it, the better. Because your ultimate aim is not only get your emails opened once, but build a trusting relationship so your subscribers open your emails again and again.

The open rate of your email solely depends on your subject line. If people don’t open your emails, the content of it wouldn’t matter. So investing in it will immensely help your email marketing campaign.

Here are a few things that you need to keep in mind when crafting subject lines:

Connect to your subscribers on an emotional level so that they enjoy reading your emails. Keep your subject lines natural to let them know that they are receiving emails from a real human and not a robot.
Keep each subject line short and to the point. Longer subject lines are not only confusing but are also hard to read and understand. According to a study done by Retention Science, the optimum length of a subject line is six to ten words. They found that a whopping 21 percent people opened emails with a subject line in this range. Anything longer or shorter had a poorer open rate.

If humor goes with your branding strategy, then by all means add it to your email subject line. Emails that have a personality are liked and shared. However, don’t go overboard with it as you may come off as unprofessional.

Questions and numbers are proven to get you a higher click-through rate if done right. Use them along with other types of subject lines. But make sure you’re not confusing anyone.

If you want to go a step further and get the most out of your email personalisation in terms of using their name, do the following:

Talk to your subscribers and ask them if they’d like be addressed by their first name or their nickname. Not many businesses take this extra step but it can make an actual difference to your open rate. If Rebecca wants to be called Becca, then so be it.
Keep an eye out for misspelled names so that your customer or prospect doesn’t get the wrong impression when they see their name in your email. The same goes for name initials.

Do not use the subscriber’s name more than twice in your email. It’s completely unnecessary and will make you sound unnatural. Avoid going overboard with your personalisation for best results.

One of the most common reasons why emails get trashed immediately is because they aren’t personalised. So make sure you spend some quality time on your subject lines, as it will have a direct impact on the sales you generate. You now have half of the best email marketing tips we have to offer. Keep reading to become an email marketing master.

Engage Online

About Engage Online

Engage Online is a company with our head office located in the beautiful city of Wollongong. Engage Online proudly works with a wide range of businesses, bringing diverse challenges and solutions.

Our fully-loaded digital agency began as many of the best things do: across a sticky pub table. We started life with a mission: to offer the best of traditional web design blended with real commercial insight.

We are one of the few Australian Digital Agencies which operates with business acumen at its core, offering real value and measurable results to discerning clients who wanted both style and substance for their online business.

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