Search Engine Optimization (SEO) covers all the important techniques that can help naturally increase the traffic of a website by making it easier for search engines to find it. According to the latest research done by Wolfgang Digital, 43% of all traffic on e-commerce sites comes organically through Google search results. Since organic traffic forms such a sizeable chunk of visitors, SEO techniques for websites are not only useful but vital for large and small businesses. Here are some simple SEO tips that are proven to increase organic traffic:

Grow your business with these SEO tips

Your business needs customers to grow, as a plant needs water. Use these SEO tips to help your business develop.

Increase Accessibility:

Internet access through mobile devices has skyrocketed in the past few years and it there are no signs that this trend will slow down. Making your website mobile friendly has become an absolute must for all types of websites today. Mobile users who have a poor experience on your website once are unlikely to visit again. There are many services that analyze websites and one can use them to find out how mobile-friendly a website is.

Speed of Website: Another significant factor in increasing accessibility is the speed of your website. A recent study by Kissmetrics has shown that almost half of users expect websites to load within two seconds. The time it takes for your website to load can be drastically reduced by some of the following methods:

1. Optimizing pictures on web pages
2. Using caching features on browsers
3. Minimizing HTTP requests
4. Enabling compression of data

Analyze Competitor Links:

This often-overlooked part of SEO projects should be a must for websites big and small. It usually involves identifying top competitors that are producing similar content and trying to identify the various backlinks they have. This can help you reach bloggers who write for your competitors and might be interested in writing for you. Analyzing competitor links should be done every month so that you can take advantage of your competitors and get ahead.

This is a simple yet effective way of increasing traffic organically. For example, your website has the following articles related to Holiday Destinations:

1. Ten of the best summer holiday destinations in Europe
2. Ideal family holiday destinations in America
3. Most popular holiday destinations in the world

Grouping all such similar articles revolving around a similar topic not only helps search engines find your content easier but also makes it easy for users to find exactly what they are looking for quicker.

Exploit Metrics for Analysis:

No matter what kind of website you have, it is vital to keep track of and analyze the traffic you are getting. Google Analytics is one of the most popular tools for this job since it can be used to see where the visitors are from as well as the search queries that led them to your content. The plethora of data made available through such tools can be analyzed and then used to fine tune your content so that it attracts more traffic organically.

Optimize Site Architecture:

Having good content or providing quality service is not enough to increase traffic. The site architecture is crucial in determining user experience and poor architecture can make it tough for search engines to find your website. Making URLs shorter by, say, removing product names or subcategories from them, makes them easier to share on social media. Using breadcrumbs to provide users instant access to higher-level but related pages can dramatically increase engagement rate.

Give Importance to Incoming Links: There is an established direct correlation between the incoming links of a webpage and its performance in organically-generated traffic. It is no secret that Google gives more significance to sites that have more incoming links. Having reliable sources provide incoming links to your site will radically improve its traffic in a short period of time.

Leverage Existing Popular Pages: This method involves finding similar sites to your own that are fairly popular and carefully analyzing their content and keywords. Once you have that worked out, your own content can be optimized with similar titles, meta-descriptions, and keywords to attract more visitors.

Proper and effective SEO is one of the biggest challenges that companies around the world are facing today. Instead of spending a lot of money on pay-per-click advertising, firms should invest in SEO to increase traffic organically. Employ these SEO tips and in the long run, your website will consistently get more visitors.

Sources:

  • https://www.articulatemarketing.com/content-marketing-guide/increase-organic-site-traffic
  • https://www.bwired.com.au/blogs/digital-web-strategy/ecommerce-seo-tips
  • https://www.matthewbarby.com/seo-tips/

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