Articles of Interest

Marketing and SEO related information designed to move you!

Best Ways to Manage Business Social Media

The social media universe can be an awesome location for small businesses. As a small commercial enterprise marketer, you’re possibly strapped: for finances, time, and human resource. You need to close the gap with a game plan; without this, social media marketing may...

How to get visitors to spend longer on your website

We spend a lot of time and effort getting people to visit our websites. So, when they do, we want to maximise their experience and ensure we can convert them into a customer – or, at least a subscriber of our mailing list. But how can we get visitors to spend longer...

Signs Your Website is Outdated

As the saying goes “first impression is the last impression”, a website is nothing but a first impression of your business to the visitors. If you have a well-crafted website then it is likely that the visitor will spend a good amount of time on your website and will...

Demystifying Search Engine Marketing (SEM)

At this moment, somewhere in the world, an interested customer is probably browsing the internet for your products or services. But, who is he going to find first - you or your competitors? Well, if your Search Engine Marketing strategy is in place, you are sure to be...

Important Things to Know About Digital Marketing

With the rapid advancement of technology, mode of conducting business has also changed drastically. Nowadays, almost all businesses promote their product and services on the internet in order to increase their market reach. Digital marketing is the term given to...

Best Practices For Content Writing In 2017

Getting your website discovered on the internet depends on the relevance of your content, and even then you have to make sure it can hold its own alongside thousands of other sites clamoring for the same spot on search results. With businesses actively plying their...

Understanding the Differences Between SEO and SEM

SEO and SEM are the tools used by business to reach out to their customers.  In this ever competitive market, people are always looking for ways to gain the little edge over their competitors. SEO or Search Engine Optimization is the process of optimizing the website...

Next Steps for SEO

Search engine optimization (SEO) is a constantly changing and evolving industry. While it was previously considered the “black market” of the Internet, now, it is considered an essential part of digital marketing strategy. The industry has traveled a long way and the...

Why Invest In Content Marketing Today?

The greatest asset on the internet is content, and marketers have used it to its full advantage. The rules of the game are changing fast and in accordance with the rising trends on social media. Businesses have the chance to tap into this world of creative potential...

Ways Businesses Can Grow Through Digital Marketing

Digital marketing has been important in helping businesses grow in the internet age, and with the rise in tech upgrades, strategies have upgraded to accommodate the growing audience on the internet. As of 2017, here are some fast rising trends as observed on the...

Boost Organic Traffic with Actionable SEO Tips

Search Engine Optimization (SEO) covers all the important techniques that can help naturally increase the traffic of a website by making it easier for search engines to find it. According to the latest research done by Wolfgang Digital, 43% of all traffic on...